Digital signage is a solution which is quick, easy to install, as well as giving a stylish aesthetic that is sure to catch the eye. You can improve your customer’s shopping experience by addressing their questions and concerns before they even ask, using digital signage to display the answers. Digital signage allows for maximum flexibility as your content can be changed on any screen in an instant, tailored to your audience needs which can lead to that ever-important sale.
Free standing digital totems can be moved and reinstalled, making them perfect when the location of the display needs to be changed regularly, for example, a hotel might want to move its displays from the lobby to a function room whilst an event is in progress, or a retail store might want to move things around to keep its window display fresh. A remote CMS also allows data and new information to be updated at the touch of a button, allowing businesses to showcase their new products or deals.
With digital signage comes the latest technologies that allow displays in numerous locations to be changed at the same time from one remote location. If a company wants to advertise a new product or announce an upcoming sale, the only extra work needed is to create the new piece of content to display. This can be deployed to selected sites or across all of their locations at the same time with the exact look they want, keeping branding on point and in-store experiences consistent across different locations.
With the right CMS it is possible to create and deploy rules-based content that means screens can display specific messages, products or pricing dependent on automated triggers such as motion sensors, the weather and stock availability.
The benefits of digital signage aren’t limited to the in-store experience, either. Displays can also be used to attract passers-by by enhancing shop windows. While any type of display might attract attention such as mannequins, etc. digital signage has a very powerful advantage, the movement and movement behind it and even the opportunity to deliver an interactive experience. This is one of the reasons digital signs capture an average of more than 400% more views, according to Intel, than that of static signage.
Digital signage presents a cleaner look through stores, using brand identity by presenting customers with new messages throughout the shop floor. This can be done whilst they're in the shop, making it more convenient and instantly updating them with sales and more information. The use of touch screens means stores can easily collect customer data, free up staff for other work, and give customers access to additional inventory not available in the aisles.
You may think keeping screens on all day will cost you a lot in electricity, however, when compared to the less eco-friendly alternative of printed materials, it has a very small impact.
If you consider how often you are required to update conventional POS displays and order new stock, it may be worth changing over to a simpler quicker solution, particularly for businesses who have multiple locations. Digital signage can replace most or, in some cases, all printed POS in an organisation and deliver cost-effective store specific communication.
Read more about eco-friendly digital signage solutions.