The fight for retail market share has never been more intense. Digital technology has quickly become the norm for retailers and has already started to redefine the shopping experience, with many customers finding digital signage influential in product purchases. Instore connectivity and access to Wi-Fi is also becoming increasingly popular with shoppers who want to interact digitally from their phones with instore offers and promotions.
Digital signage has the power to transform spaces, drive traffic and provoke responses from customers and visitors. It can also be extremely helpful in improving the customer journey instore, by helping shoppers find what they are looking for quickly and easily. Marketing and sales information be displayed on strategically selected screens and other technologies such as touch screen or lift and learn can bring products and services closer to your customers, creating a unique and engaging environment that will drive sales.
Conceptunet is working with an increasing number of forward-thinking retail organisations. We are partnering with them to install the IT infrastructure to improve communication and support the use of digital signage to replace or enhance traditional POS. One huge advantage to retailers of going digital with their POS is that it allows them to cut down on the cost of using printed materials as well as the associated delivery and installation costs. It can also help reduce carbon footprints and deliver environmental benefits such as reductions in wastepaper and plastics. Add to this the advantages of being able to change promotional messages more frequently and at far greater speed that was ever possible with printed POS, and you can see why digital POS is becoming so popular.
If you’d like more information on how we can help you to transform the way you communicate with your customers, please get in touch.
We’d love to chat with you about how we can help your business. Please feel free to call or email with any enquiries, or fill out the form to get that project moving.
Providing organisations from the corporate, retail, manufacturing and distribution and public sector with full IT Infrastructure service covering consultancy, specification, set up and configuration, hardware supply, connectivity and support, maintenance, testing and auditing.
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Conceptunet is a limited company registered in England and Wales | Registered number: 03416668 | Registered office: Unit 10 Prospect House, Collery Close, Staveley, Chesterfield, S43 3QE
