Digital menu boards and digital signage are vital tools for boosting sales in the fast-food industry. The use of digital displays featuring tempting images and enticing offers attracts consumer attention and drives footfall in restaurants and cafes.
Fast food outlets and drive-throughs are increasingly turning to indoor and outdoor digital screens to facilitate self-ordering, enhancing customer experience whilst streamlining the ordering process, often using personalised sales data to create offers tailored to individual preferences.
The key benefits of digital signage
Unlike their static counterparts, digital menu boards allow you to make real-time content updates, using dynamic graphics that increase sales by showcasing seasonal and limited time offers.
One of our clients who replaced traditional menu boards with digital screens and a dynamic content deployment strategy reported a significant commercial benefit:
- 7% increases in sales,
- 10% waste reduction
- Payback time of 3 months.
Using CMS to ensure the right information gets to the right people, fast
Using Content Management Systems (CMS) to provide information for display on the digital screens has many benefits. These include ensuring that promotions, menu items, allergen information, pricing, and branding are consistently delivered across multiple screens, even if they are in different physical locations. This reinforces brand image, increases order accuracy, and streamlines service delivery. By dynamically linking the CMS to live EPOS, inventory and weather information clients can maximise sales and minimise waste by deploying site specific targeted content to individual digital menu boards.
Digital signage is transforming the way information is used in the fast-food industry
With the offer of faster service, dynamic, quick-change digital promotional graphics and cost savings from eliminating POS production distribution and costs, it’s not surprising that digital menu boards, interactive tablets and touch screens are transforming the way food information is displayed and orders are placed throughout the fast-food industry.
Here at Conceptunet we provide a fully integrated digital display solution for the fast-food industry and restaurants. From specification of the very best digital screen for your needs, all the way through to set up, configuration, content management systems, connectivity, training and maintenance services.
