With the need to create a unique and engaging atmosphere for customers, retailers are turning to digital signage to enhance the shopper experience to help boost sales and retain custom.
Digital signage is a great way to transform spaces, particularly in the retail sector, as we have looked at previously. We mentioned how it can help to strengthen a brand, influence buyers and improve communication with visitors to your store. To truly experience the benefits of these effects, you need a system in place which is responsive and dynamic enough to be able to provide you with information about your signage and campaigns, and allow you to alter content accordingly.
While the quality and Internet of Things capability of your digital signage is important, so too is the software you use to operate it. We have partnered with digital engagement software company SignStix to be able to offer our clients a comprehensive package, allowing them to utilise their products in the most effective ways possible.
SignStix’s Creator software enables digital content to be created within the platform and includes an API link allowing direct connection to other systems and rules based content deployment. This can then be managed by SignStix’s Director software, which offers dynamic device management features, enabling you to configure and deploy new devices remotely. All information about each screen or device is available in one, central location, tagged so that they are easy to find and manage. Technical information including device temperature, uptime percentage and storage space is displayed, as well as live screenshots and diagnostics from running devices. Users have the ability to multi-select devices and retrieve screenshots and diagnostics from multiple devices at the same time. This allows you to quickly, and remotely make informed decisions on the type of content you display to achieve your goals.
If you would like more information on how you can create an interactive and engaging environment for your customers, please get in touch. We’d be happy to help you transform your space.