How Digital Signage Benefits Retailers 1 November 2018

The ever changing retail landscape calls for innovation and adaptability in stores to ensure that customers keep coming back. Digital signage is not only a great way of customising your customers’ experiences though, it’s also a powerful visual communication tool with many uses for marketing and engagement.

Here are some of the many ways in which retailers can utilise digital signage...

Improved Communication

Digital signage can act as a marketer, a sales assistant, or a customer service outlet, and can switch between all three within seconds. This increases engagement with your customers, freeing up your staff to focus on other areas of the store. If you have a specific message or product you’d like to share with your customers, then implementing digital signage can help to communicate this. You will see the results in directed footfall, effects on sales, and customer feedback on their experiences.

Influence Buyers

As mentioned the first point, you can use digital signage to influence the way your customers behave and how they purchase. Advertising offers, special discounts and new products can help push specific items and give your customers bespoke deals to help them to feel valued. Again, the effectiveness will be seen in increased sales.

Increased Word-of-Mouth Advertising

As digital signage has been proven to increase customer retention rates, this will translate to word-of-mouth advertising. Impressive in-store experiences will have a strong chance of being relayed to your customers’ friends and family, and displays that are especially visually appealing are more likely to be photographed and posted online. Naturally, the featured product or service should be one that you wish to promote to a wider audience.

Strengthen Brand

For brands and franchises with multiple locations, digital signage can help strengthen your brand consistency, and create a sense of familiarity within your customer base. This aids with customer loyalty and retention, and ensures your brand stand out from competitors.

Digital signage is a powerful tool for retailers. If you would like more information on how you can use it to drive sales and better connect with your customers, please get in touch.

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